Selling is Serving - 3 Steps to Sell More Coaching - Christ Centered Coaching

Selling is Serving – 3 Steps to Sell More Coaching

Selling is Serving – 3 Steps to Sell More Coaching

Selling is Serving

3 Steps to Sell More Coaching Programs 


If you want to sell more coaching online check out today’s training from our staff member and Christ Centered Coach Colin Yearwood.

Most Christian Coaches struggle when it comes to selling their coaching programs. You may feel you’re taking something from the other person when they are making a sale. But it’s the opposite. You are giving them a gift. You are a vessel for them to live their lives the way God wants them to. 


In this blog post, I will share how to show up to serve powerfully and sell more coaching online.

Get clear on who you are as a person and as a coach. 

First, in order to sell more coaching, you must embrace the belief that selling is serving. And believe that you have the ability to help potential clients. 


Serving starts with you. How are you showing up for yourself? 

It’s not uncommon to feel like an imposter when selling coaching. Feeling like people will think you’re all about the money, or even worse being sales. Once you are confident you’re working on your purpose, God wants you to succeed.


So do not throw away your confidence; it will be richly rewarded. - Hebrews 10:35


For the Spirit God gave us does not make us timid but gives us power, love, and self-discipline. - 2 Timothy 1:7


4 steps to build your coaching confidence and sell more coaching

  1. Find scriptures that remind you of what God says is true about you. I’ve personally used Biblical Affiliation.
  2. Make a list of your skills, knowledge, and results. The skills, and knowledge you have acquired over years in all areas of your life. And of the results, you’ve personally created in your life. This list should have at least 25 items on it.
  3. Ask yourself, who can I help with the skills, knowledge, and results I have created? Make a list of at least 10 things you can help people with.
  4. Listen to understand, not sell 


To answer before listening - that is folly and shame. - Proverbs 18:13


If you want to sell more coaching, don’t make your enrollment calls about you. 

Most people want to be heard. They don’t have someone in their life that they trust to share their inner thoughts and challenges without feeling judged. And that is where you come in Coach. Be the person that creates that space for them to feel safe and for them to create change.

Invite people to experience what coaching with you is like. Some people call them “Clarity Calls” or “Discovery Calls”.  Whatever you call it, be sure you are entering into those calls with the intention to serve. 

Ask questions that get them to think about their goals, challenges, and what life. Get them to dream about what life will look like if they were able to overcome the challenges and reach their goals. 


Ask questions that allow you to understand them better

  • Be an active listener.
  • Withhold judgment 
  • Summarize what you heard them say.
  • Ask permission to share when you truly understand them and have an insight that can help them.


You will hear your inner voice (the Holy Spirit) as to what to ask and where to go next in the conversation. Be bold and let the Holy Spirit lead.


Offer a long-term solution

Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, 4 not looking to your own interests but each of you to the interests of the others. 5 In your relationships with one another, have the same mindset as Christ Jesus. - Philippians 2:3-5


Reminder, you are a Coach, not a salesperson. 


As a Coach, you create change through relationships. It is not about creating a transaction. Some of your relationships are my last ones, others three months, and some even years. 


God has a plan for your coaching business so you don’t have to try to rush the process. We all want to sell more coaching online. There is no need to try to persuade or convince people to join your coaching program. When you help people to get clarity and have new self-discoveries, they will want to be in a relationship with you. 

During your “Clarity Calls” or “Discovery Calls” you will know if you can help this person. It will become very clear if you can help them work towards overcoming their challenges and achieving the results they want in their life or business. 

Ask them if they are interested in continuing your coaching relationship. It’s important that you ask permission before you start selling. Because selling coaching is done in a collaborative way. It’s a combination of collaborative selling and solution selling. When they say yes, share your offer in such a way that it helps them see the transformation they will have after working with you.

Don’t focus on the features (what you will give them, coaching hours and tools), focus on the benefits they will receive as a result of working with you. Share with them the 3-5 benefits they will receive as a result of your coaching. After sharing your program features and benefits as it relates to the person in front of you, share your fees. 


For the Spirit God gave us does not make us timid but gives us power, love and self-discipline. - 2 Timothy 1:7


Don’t be timid. Confidently share your fees. Know that you are serving them and that the value they will receive is greater than the investment they will make.

Take a stand for them and coach them through the buying process. 

Create an experience that will generate positive testimonials from everyone that speaks with you.


The more paid clients you have the more impact you will be able to make in the world. You will be able to serve by offering even more of your time and you will have the resource to increase your impact tenfold.


Check out more of our blogs for tips and strategies to help you build your Christian Coaching Business.


"sell more coaching"

Coach Colin Yearwood


P.S.  Want to Enroll More Coaching Clients but Not sure what to say?  Click Here to Download the Christian Coach’s Script Book!

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