20 Jul Is Fake it Till You Make it Biblical?
Is “Fake it Till You Make it” Biblical?
One of the things we are taught in entrepreneurship is to fake it until we make it. Fake it till you make it is the idea is to act confident, optimistic, and competent, and by portraying this, you’ll become this. Faking it until you make it only works when you correctly identify something within yourself that’s holding you back. Behaving like the person you want to become is about changing the way you feel and the way you think. There is nothing wrong with trying to become more confident and a better business person. The Bible gives us a better solution which ill get to in a minute…
However, fake it till you make it can be taken way too far. like I’ve seen people exaggerate their level of success by showing off cool locations, renting fancy cars, renting luxury homes for video shoots, showing fake commissions or income, or simply just giving the impression that you are more than you actually are, which is essentially lying. Faking it till you make is going to create a very strong imposter syndrome!
What’s ironic about this is that most of internet marketing education tells you to brand yourself as an expert, a leader, an Authority, show off “the lifestyle, post 80% lifestyle only 20% business, and act like we’re some kind of Savior-like figure to your potential customer Avatar. This is something that needs to stop and I have a better alternative that is actually in full integrity that will stop imposter syndrome.
3 Reasons why Fake it till You Make it Is Dead
In 2020 people are starved for the “real.” People are tired of salesy webinars and manipulative sales tactics. I suggest implementing something I have started practicing after hearing Brene Brown’s Ted Talk. I believe the way we make “goodwill deposits” into our followers/audience’s piggy bank is by implementing what Brene Brown shares. Instead, we should be using a “Taste and See Approach” that encompasses these 3 things…
- Vulnerability – When you share your story with others, it creates a safe place for your coaching clients, customers, and followers to open up to you. It creates connection and trust. It’s also evidence of how you lead, and I’d rather follow someone who has gotten knocked down and fallen down in the trenches of business than the superstar who has done everything perfectly.
- Authenticity – On the internet, where you don’t know who to follow, who to believe, or what is actually true, more people are craving authentic leadership. People are looking for authentic leaders that can show up and truly be themselves. This is much more valuable than pretending to be a credible expert and being found out during service or fulfillment, but that’s not actually true! It does more harm than good.
- Transparency – This is operating in a way that creates openness between you and your online following/email list. For example, sometimes I am not the best fit for a certain kind of client. I recently had to tell a client that I was not a fit for them. When you know your product or service can’t actually help them, it’s completely unethical to still encourage them to sell it. When you know someone is not going to be coachable, talking about how amazing they are A LOT, or appearing to “know it all,” these are all red flags, and you can be transparent and say, “I don’t feel we are a good fit or I don’t believe we would work well together.” This will save everyone a ton of time, money, and frustration.
If Fake it Till You Make it Is Not Biblical, What’s the Solution?
Just like Jesus meets us where we are in our relationships, we need to meet and serve the level of customer that we are at. For example, let’s just say you, for whatever reason, had an influx of 2000 new customers this week. Would your business be able to handle it in terms of its fulfillment, customer support, tracking Analytics, and the unknown? There are steps along your entrepreneurial journey that you must go through and learn no matter what.
Faking it till you make it is essentially deception. there’s nothing wrong with trying to come off confident in your image or in your communication. So there’s absolutely no reason to lie or exaggerate about your level of success or ability to serve a customer. I have found when I’m honest with potential clients that I’m not the right person to help them, I’m respected, appreciated, and referred.
If you are just starting out, then the testimonials are more valuable than the money right now. As you gain more customers and clients, collect testimonials and increase your price. You don’t have to be the expert high-level coach straight from the beginning. There are actually 2 alternatives for you that feel authentic and transparent.
The Solution to “Fake it Till You Make It”
The Bible tells us to be transformed by the renewing of our mind and to meditate on whatever is good, whatever is pure, and whatever is Holy (Romans 12:2, Philippians 4:8). So the solution to faking it till you make it is to simply stop. Faking it till you make it leads to imposter syndrome. When you are suffering from imposter syndrome it is impossible for you to show up authentically, transparently, and vulnerably.
Instead, what I suggest is to be the guide and go along with people instead of leading people from a place that you haven’t been to before.
- Be the Guide – A guide is someone who is in the same place as others around you but chooses to be the leader and bring people with them. What this looks like in business is promoting other people’s products, challenges, services, and creating a community of your ideal avatar online. As a guide, you lead the charge to experience other opportunities in which you can earn a commission. The best way to do this is to be an affiliate for others.
- Be the affiliate – Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. You can actually become an affiliate for Christ-Centered Coaching by registering here at our: Affiliate Portal.
In 2009, is when I first got serious about having an online business that impacts people. This is a much easier way to start if you don’t have your own products, services, or coaching to offer people. In closing, be the guide, not the coach if you are not ready for it. You’ll be respected and followed for exhibiting these 3 traits we talked about today.
What’s your experience with “Fake it Till You Make it” or “Imposter Syndrome?” Leave a comment below and let us know!
Rev. Ron Gelok III, MBA
P.S. Want to build a Business that Shares the Gospel? Start Here